Archive for October, 2010

The sole purpose of advertising is…

Posted in Articles | October 18, 2010

Our first print advert has been published recently in 2020 magazine. It features Ben Hucke and the model is the Magnus. Read More


Posted in Articles | October 13, 2010

Ross recently took a short riding trip with some friends to the picturesque city of Lisbon, Portugal. Whether it was to escape the english rain or just to pre-long the end of summer for one more week there where good times had all round. Cruising along the seafront, riding the cities spots, drinking street cocktails, trekking up the endless extremely steep hills or just blasting down the other side Rob had his APS camera to document the whole thing. You can view all the images over at

Jan Beckman and the Defacto

Posted in Product | October 5, 2010

Jan Beckman has been a trusted street rider in Cologne for a long time, always pushing his riding and always up for a party which is maybe why I hear so much about the ‘Party Beckman’, maybe that’s his alter ego, his super hero side or something, I don’t know. He did a few tricks though in his new kicks and has been heavily testing all models for a while now. Read More

The Defacto

Posted in Product | October 1, 2010

Our 1980s-inspired mid-top with a sweet Almond ‘LIPS’ tongue stamp and an overall design that’s fully ready for any old abuse. Complete with elastomere suspension core EVA midsole. This is the Defacto. Read More